- Film / AFIP / Bus
- . Leer en español
. Ler em português - The situation occurs on a bus, where we can see seated, besides the window, a father and his son. Inmediately, a grandmother and her granddaughter goes up on the bus. After they pay their tickets, they start looking for a seat, so the father gets up and gives his seat to the old lady. Then, his son, after he looks what his father have done, looks at him surprised, gets up too, and gives his seat to the baby girl.
- While the commercial is finishing, we hear the presenter:
- LOC OFF
You never forget the things you learn when you are a child.
Because of that, in AFIP we create the program "Taxes Education”.
Another contribution for the construction of a new citizenship. - Taxes Education. A task for everyone.
AFIP. For a new taxes culture. - Comments
AFIP is an argentinian federal organism that collect taxes. By this campaign, the objetive was to communicate the existance of this new area called "Taxes Education", an area that produce actions in schools, educating children about taxes. - This spot is also part of the campaign: